Portland, OR – Columbia Sportswear (NASDAQ: COLM) is making its way to the green with a new line of performance sportswear and outerwear for golf. Their goal is to keep golfers comfortable and competitive on the course. Furthermore, Columbia is now sponsoring many professional players who will promote the new Columbia Golf collection while competing on the spring 2016 PGA Tour.
Built on Columbia’s mission to keep people warm, dry, cool and protected in the outdoors year-round, the Columbia Golf collection features thoughtful designs and key technologies so golfers can stay the course in any weather. Cooling fabrics and waterproof breathable membranes were specifically selected to ensure excellent mobility and protection from the elements.
“Golfers are tested in challenging weather conditions every day, ranging from incessant rain and wind to unrelenting sun and humidity,” said Joe Boyle, Senior Vice President of Columbia Brand Merchandising and Design. “The links provide the perfect testing ground for Columbia’s arsenal of technologies, and we’re extremely proud of the product we’ve developed for discerning golfers.”
Several top players will compete on this year’s PGA Tour wearing the Columbia Golf line, including Robert Garrigus, Jason Kokrak and Ryan Palmer. “I’ve worn Columbia in the outdoors for most of my life, and am thrilled they are finally entering the golf arena,” said PGA player Ryan Palmer. “I’m very impressed by the fabrics, the fit and the color combinations. My apparel is part of my equipment, and I can’t wait to play in this new collection on tour this year.”
“Our roster of golfers is as passionate about the outdoors as we are,” said Stu Redsun, Chief Marketing Officer at Columbia. “These guys love to hunt, hike, ski and fish every chance they get. Many of them are as comfortable casting a fly rod as they are with a wedge.”
Columbia is incorporating their award-winning technology into all of their new golf apparel, including Omni-Freeze ZERO sweat-activated cooling polo shirts, Omni-Tech waterproof breathable jackets, and many articles with Omni-Shade sun protection. Columbia’s 28 new golf styles includes a colorful classic polos, breathable rainwear/windbreakers, additionally performance shorts and pants. You can find Columbia’s new golf lineup in top sporting goods retailers, on-course pro shops, and golf specialty stores this spring. Check out www.Columbia.com for more information.