Skechers Performance™, a division of SKECHERS USA, Inc. announced today the signing of PGA rising star and YouTube golf trick artist Wesley Bryan who will join the growing number of elite athletes representing Skechers GO GOLF®. Bryan’s deal with the global footwear brand tops off the 26-year-old’s big year, as he becomes the newest face for Skechers Performance and a rookie member of the PGA TOUR, having just earned his card for the 2016-2017 season. Bryan joins skechers all-star line up.
Bryan’s path to golf’s elite global stage has been a vibrant and unique journey that was full of big buzz before he even turned professional. After playing college golf and graduating from the University of South Carolina, Wesley and his brother, George, formed Bryan Bros Golf on YouTube and other social media channels, shooting videos of themselves performing challenging golf tricks. While pulling off various stunts and impressive feats on the course, the brothers landed over 20 million views, plus coverage on ESPN and USA Today and securing major brand sponsorships.
However, it was Bryan’s serious game and hard work that landed him a spot on the Web.com Tour in 2016. Bryan capitalized on the opportunity, earning three wins during the 2016 season and being named the Web.com Tour’s 2016 Player of the Year. After his third victory on the Tour, Bryan landed a prestigious Battlefield Promotion, cementing his spot on the PGA TOUR this past August, and becoming one of only 11 golfers in history to do so.
“We have been blown away by Wesley’s positive attitude, his profound talent and his obvious love for the game,” says Skechers Performance Senior Vice President of Merchandising and Marketing, Rick Higgins. “We’ve been thrilled working with Wesley in the early stages — his ideas and input have already inspired the design team. We can’t wait to see what he does this year.”
Bryan joins the team as Skechers Performance enters its fifth year with the Skechers GO GOLF product line, joining world-class golf champions Matt Kuchar, Russell Knox, Billy Andrade, Colin Montgomerie, Brooke Henderson, Belén Mozo, and Ashlan Ramsey. He will be teaming up with them in upcoming global marketing campaigns for GO GOLF.
“I’m truly honored to be partnering with Skechers Performance,” says Bryan. “Their commitment to innovative design and performance has me really excited about what we can accomplish together on the golf course.”
As part of the sponsorship, Bryan will be wearing Skechers Performance GO GOLF footwear and apparel. Known for its lightweight designs, high quality comfort, shock-absorbing midsole and superb stability, Skechers GO GOLF footwear has achieved prominence across the global sports market, alongside additional Skechers Performance footwear categories in running, walking and training. The GO GOLF branded apparel line offers athletes comfort and freedom of movement, with moisture-wicking fabric technology in a variety of colors and styles for men and women.