“We are excited to showcase these premier styles online,” says Lulu Faddis, Chief Designer and Creative Director. “The feedback we received on the color vibrancy and tech fabrics at the PGA Show was incredible. We hope consumers will enjoy shopping the new collection and take advantage of our incredible holiday deals,” Faddis adds.
The Men’s Collection for CHASE54, named after the pursuit of “the perfect score” in golf is made up of three groups. GROUP 1 – SYNERGY brings radiance with a diversity of color running from gradient printed chest stripes to honeycomb texture and two-toned checked knit. GROUP 2 – INTO THE BLUE has crisp blues, blacks and whites for a pleasing, clean look with a variety of fabrics from a modernized argyle print polo to an embossed chevron with and other sophisticated touches. The GROUP 3 – PURPLE HAZE is sophisticated yet laid back with a softer approach to a modern vibe, lavender and greys topped with sharp aqua bring a modest statement to the course.
For spring 2016 women have in GROUP 1 the POWER OF PINK including a head-turning Super Pink. There’s a hounds tooth print, double-faced mesh polos, embossed polyester and an array of original pieces. GROUP 2 – BLUE CRUSH takes its theme form a blending of the serene elements of water and blue sky, this group was inspired by a modern blue camouflage bringing layers of blues, greys, whites and blacks. It offers dimension and depth, from longer tails on a mandarin collar polo to a range of bottoms in a stunning signature blue-camo print. GROUP 3 – PLAY DATE has those “gotta-have” lifestyle pieces that hold their own on the course. From a chambray-tech skinny pant and golf dress to a maxi skirt and sharp navy and citron, this group brings all the fun forward.