Merchandise Displays Worth Looking At
Golf Course Pro shops in Northern Michigan are distinguished by their wide array of accessories and apparel, especially for ladies, perhaps due to the absence of big box stores in the area.
At the Country Club of Boyne, merchandise displays are colorful and varied with nautical themed accessories. A sailboat is the focal point and a beach chair is embellished with Michigan State’s logo for resting between trying ons. Renate from Austria has been working here for over 20 years. She came for the skiing but knows what women want related to golf outfits.
She has several different dresses in stock because “last year we ran out. They were flying off the shelves but ladies are into the skorts this year.” Still, one of her favorite styles is a classic button down Marina dress with wide pockets in black by Daily Sports. Eye catching are the pretty print dresses and skorts by EP Pro as perfect for a lakeside picnic as a golf round.
What is missing is there are Antigua pieces but no worries; the brand is front and center for purchase at Forest Dunes’ pro shop, a bit east. The long sleeved Sterling jersey in Cabana blue drapes elegantly over the manikin’s bodice.
The Bay Harbor Golf Club logo sells itself, a simple triangle with dots that could be a pin flag or a sail on a boat. Everyone wants a memento to remind them of the beautiful links by the sea. Well, it’s a lake but the wave action and immensity of the body of water make it appear more like an ocean than a lake.
At Grand Traverse Resort and Spa, shopping appears to be as important as playing, judged by the occupancy of the fitting rooms and number of cashiers. General Manager J Mike is proud of the fact that brisk Under Armor sales has earned the shop extra fixtures.
A sales rack outside the entrance gets a lot of attention with brands running the gamut of Sun Mountain, JoFit, Jamie Saddock and Nivo. Many purchases are induced by weather elements. Golfers seek layers when the temperature dips from the northern Michigan Lake effect.