Ron McPherson has worked diligently, seen it all and enjoyed his soon to be 40 years at Antigua Sportswear. One of the many changes he notes about the current industry is that “when one company goes away, three pop up.” While big brands will always dominate, he is pleased that his company is successful and “still relevant.” Our witness of Antigua’s popularity in green grass shops throughout our travels says they are not just relevant, but prevalent.
Antigua sportswear spans golf, sports licensing and corporate business supplying “APPAREL FOR YOUR GAME.” Ron seems most proud of their progression with the ladies’ golf lines, thanks to Sean Gregg and Danielle Dellios. They found the knack for fitting multiple body types and age demographics. For the last four years they worked with the Solheim Cup team supplying a broad variety of patriotic apparel for the world event. That takes a lot of resources, so they decided to “give someone else a chance this year.” The strong partnership with the LPGA continues however, as they sponsor Lizette Salas, Brittany Lang, Stacy Lewis, Gerina Pillar, Amy Olson, Kris Tamulis, Alena Sharp, Austin Ernst, Candie Kung and Kim Kaufman. Plus they will be adding more strength to their LPGA pro roster as they turn 40. Stay tuned for that exciting announcement. Stacy and Gerina both had their little babies, keeping up with the delivery of Ron’s first grandson. Does this mean a new baby line? No, Antigua knows how to focus for relevancy and still, the best seller in the green grass shop is what? The logoed polo.
PGA pros still on board with Antigua’s polos and more are Brian Stuard, Ryan Armour, Rafa Campos, Jerry Smith, Willie Wood, Billy Mayfair, Tom Pernice Jr., Steve Pate, and Jay Don Blake.
The answer to being relevant and prevalent Ron says is to “bend and weave.” That means new forms of brand exposure fighting against the big guys. To that end, you may have noticed Damon Hack donning the Antigua logo on the Golf Channel as well as Chantelle McCabe and Ryan Burg. This was a natural evolution as Antigua has been a sponsor of the Golf Channel Am, played around the country. Ron jokes about distinguishing the apparel brand from the island of Antigua which the original owner visited right before launching. “Maybe some people will still think Damon visited the island.” Ron and his wife vacationed in Antigua for the first time this year and loved it. Wearing Antigua in Antigua sounds like a perfect plan to us. And just maybe, directly or subliminally, the spring ’19 lines were influenced by the island life. The color palette and style names reflect a tropical theme. The Golf Performance Spring catalog cover is a collage of pastel beach, golf and palm scenes. Actually, the product cycle rushes forward so fast that for Sean, ’19 is old news before it’s arrival. The ’20 lineup is already nailed.
A superior team of sales reps use the push model to consult with buyers ensuring that their shop’s footprint is optimized. Some of the top polo styles, this season for men are:
Montego, the biggest seller so far with a classic striping is available in all the season’s seaside hues.
Boardwalk with a subtle “pop art” or mini jacquard horizontal print has rich fabrication.
Nassau is a jersey knit with a two-tone collar. Ron is proud that they have “really perfected self-collars” on all their shirts.
Sureshot has a multicolored striping with super soft fabric for ladies as well.
Tide and Dune offer tropical prints where each pattern is different by color wave for men and for ladies:
Tahiti tropical sublimation in five color print patterns accentuate or hide features as the body dictates.
Atlantis combines a solid bodice with slendering print side panels.
Pearl is this year’s geometric jacquard print solid in short or sleeveless versions that follows the highly successful gem and jewel of past years. This is a perennial favorite, comfortable, forgiving design beloved by pros and amateurs alike.
Long sleeve Exceed is another classy essential style not to be messed with while new on the long sleeve scene are the creative and flattering Solace and Luxe models for the gals.
Outerwear styles for both genders are favoring more neutrals, and there are many to choose from but common to both and sure to be big hits are the Getaway and Sonar. Both have a 1/4 zip for men, full zip for the ladies. Getaway is a sweater fabric with fine texturing and Sonar is made of a jersey with brushed back for cuddly softness inside and out with waffle knit fabric sleeves and side insets. Pair all with a wide selection of shorts, skorts or a test tropic pant for men with draw cord elastic back and you’ll be singing Happy Birthday Antigua, turning 40 in 2019.
Photo credit to Antigua Facebook Page