Todd Andrews started tasc Performance with his father Al Andrews in 2009 after working together in corporate apparel for many years. Through the relationships they had built over the years, they worked with their factory in India for over 2 ½ years to begin developing unique fabrics and finishing processes that created the fabrics tasc uses today.
MATT WARD: What was the genesis in creating tasc Performance?
TODD ANDREWS: Like the best moments in life — clothing should be intuitive, natural and make you feel better. We saw many problems with traditional performance apparel and wanted to create clothing that would transition with people from activity to activity. We were never fully satisfied with the standard processes, which yielded garments that either — felt good, but did not perform like cotton or performed, but irritated the skin and retained odor such as polyester. So we created our own unique process called Bamco which results in a fabric that feels better than cotton and performs without chemical enhancements.
MW: How does the company separate itself from your competitors in the cluttered apparel category?
TA: tasc separates themselves by creating unique fabrics. We are continually innovating and bringing new fabrics to our line season after season.
MW: What are the challenges in providing quality golf apparel?
TA: The challenges we face are making sure customers realize there are option besides the standard polyester clothing that they have become accustom too. Our unique fabrics provide that difference while being comfortable and perform better than polyester.
MW: What is the approximate percentage of your outreach via retail outlets, green grass shops and online?
TA: We are currently in about 700 different retailers across the US.
MW: Describe the core customer for tasc Performance.
TA: The typical tasc customer is someone that lives the active lifestyle. They are on the move and want their clothing to transition with them from activity to activity.
MW: Is it critical for apparel companies to have key young stars on the professional golf circuits such as the PGA. LPGA, European Tours wearing the product in front of viewers on television?
TA: At tasc, some of our guiding principles are authenticity and originality. We want to make sure any athletes or partners that we work with want to help build the brand with us. With social media this day and age we see a tremendous amount of opportunity with some of the young guys that live an active lifestyle both on and off the course.
MW: Customer service is a term companies are quick to say is important in what they do. Define the term and how Tasc Performance puts customer service into motion?
TA: We strive ourselves to make the overall customer experience the best it can be. We want to make it easy and enjoyable for people to do business with us from the beginning to the end.
MW: What’s the short and long term challenges for Tasc Performance – and how do you expect to meet those respective elements?
TA: The goal for tasc is to continue innovating original fabrics — tasc is reinventing performance lifestyle apparel— starting with our fabrics. We pride ourselves on our heritage rich lines of proprietary fabric blends that are sustainable, chemical-free and derived from the highest quality natural sources including Bamboo, Merino Wool, Organic Cotton and Pima Cotton. tasc fabrics deliver a luxuriously soft feel paired with natural moisture-wicking, UPF protection and odor-resistance to ensure that each piece can withstand the diverse needs of your active lifestyle – from workouts to hangouts to office and travel.
With a 40-year legacy in the garment industry, tasc is a family owned company based in New Orleans with a mission of enhancing the active experience through the innovation of original fabrics and the most comfortable fabrics on the planet.WHAT'S YOUR REACTION?