“If you want it done right, do it yourself” is a well used slogan. Pukka lets you do just that. Designing clothes to be tailored exactly to your liking is a luxury that not many people get to experience. When Pukka staffers help a person or company brand oneself, that client comes away from the process feeling as if he or she thread the needle himself.
When Pukka first came to me with the project of designing a company hat for Golf Fashion Weekly, I expected to get a few templates of hat styles, a handful of color options, and the question “where would you like your logo”? What I encountered instead was a detailed conversation about stylistic definition that left me feeling awesomely empowered.
During a screen share session in which I was able to view every customization change that was being made, I was overwhelmed by the amount care Pukka puts into every last detail of each individual project. Pukka does all of its design work from scratch. There is not a single demo hat in house. All Pukka hats are custom blueprinted to the client’s liking, down to the very stitch, before it ever hits a sewing machine.
We began by taking the hat in segments and selecting the shape, fit, and fabric of each particular section. Next was an endless number of patterns, colors, and everything in between, along with style of embroidery, stitching options, and more. Together we decided that it was in our interest to design a more versatile unisex hat that could be worn by anyone in a variety of situation. I chose to make it a low-rise cap while adding a structured fit, as opposed to the comfort fit. This first big decision had me already feeling creatively in control of the design. I felt empowered by the idea of coming away with a product that one can proudly say he or she made from scratch.
We decided against the option of having a mesh back, choosing to go with all fabric and an adjustable strap. The options, however, did not stop there. The visor also had the options of length, shape, and stitching as well. I settled upon a shorter Modified Visor with a rounded bill instead of flat, and one outer stitch showing off an alternative stitch color, as opposed to any other number of possible stitch lines along the bill and/or seems. Color of choice for the stitching would be a neutral, unisex Aqua for our purposes. The Aqua was a perfect accent color as well for the charcoal grey that I chose as the base color for the hat. Charcoal grey is extremely popular at the moment, so it will accessorize nicely with many different styles.
Since the hat was coming together so nicely, I was surprised to learn that there was still even more to decide. Settling upon a “fabric” hat, for example, had a subcategory of its own. After discussing various fabric options with the Pukka design team, from canvass to light weight fabrics, we chose on a popular, breathable, sweat resistant material called Promax. Finally, we set the Golf Fashion Weekly logo in large on the front of the hat for display in the same Aqua color as the stitching. The type of embroidery even had options. We went with a raised embroidery look for the front logo, as opposed to it being flat or on a more contemporary cool sew on patch.
We went with a modest look for the first one for an Everyman golfer appeal. Perhaps the next Pukka hat we design will flirt with some skater, industrial flavors for more lifestyle wear. It’s all an endless string of fun possibilities. Ever hear of a Pukka Party? They exist too!
Contact Pukka to design your own hat, your company hat, your next event hat at pukka.com. There is a reason why so many sponsored pro golfers are doing the same.
And as always, remember to make your swing your best accessory. “The sexiest thing on any golfer is a great swing!”