Headware and the AHEAD Collection
Headwear came first and headwear is still a prominent piece of the large AHEAD collection of sportswear. When visiting Fancourt in South Africa, 2 logoed hats with our engraved names served as a welcomed sight in the luxury room. Check your closet and if you have played in many organized events, chances are you have at least one hat by AHEAD. Anne Broholm, CEO of the Bedford, Massachusetts based company was pleased to announce the extended contract with The R&A to provide headwear to The Open, being played from July 16-23 at Royal Birkdale Golf Club in Southport, England. Future venues include Carnoustie in 2018 in Scotland, and Royal Portrush Golf Club in 2019 in Northern Ireland.
Hats now top off an entire lifestyle line of apparel branded in creative graphic ways with new placement locations such as collar tips, back of collar, side panels and backbone. Displays at top resorts may include AHEAD polos with tees and sweatshirts and accessories to promote the resort in future travels. Now AHEAD’s Fixture Division has evolved into an integral part of providing full-scale retail display solutions for its customers.
In Pinehurst, fixtures, counters, displays, and lighting match the classy, unique look of the The Vault, a new store located on Broad Street in the Southern Pines (N.C.) Historic District, aptly named since the original structure was initially home to a bank and more recently a fine jewelry store.
A full-scale remodel of the 900-square-foot pro shop at The Preserve Course at Reynolds Lake Oconee in Greensboro, Ga was also completed by AHEAD.
Comfortable, fashionable, professional and casual wear combined with eye catching displays place the company AHEAD of the game. PGA leaders Jack Nicklaus, Luke Donald, Jim Furyk, Brittany Lincicome and Anika Sorenstam, are proudly noted on the AHEAD website.