What could possibly attract a female to the apparel booth at a sporting event when an oversized jersey or polo is up against the more flattering apparel she’s already wearing?
If you’ve ever purchased a slim-fit shirt featuring a rhine stone logo at a golf event, you most likely have Titania Bling to thank for it. According to Vonny Collison, owner and founder of Titania Golf and Bling It On, “Women love shiny things!” I wouldn’t argue against it. Titania is one of the primary providers of women’s souvenir apparel at a multitude of nationwide sporting events. They are contracted with the PGA, LPGA, Champions Tour, Legends Tour, NBA, Kentucky Derby, and even some universities to name a few, and they continue to grow in demand.
I had the pleasure of meeting Vonny at the 2015 Honda Classic in Palm Beach, FL. The energetic, passionate Australian with wildly gorgeous hair relocated her golf apparel company from Australia to Orlando with her husband Gary 12 years ago. This was a healthy decision considering that, as Vonny brought to my attention, the U.S. has a ratio of 20 golf courses to Australia’s every 1. Although they keep ties with some courses in Australia, their US-wide push has been a huge success.
Recently playing in an Orlando charity team event for the H.O.P.E. organization, I couldn’t help but notice that the two pageant girls co-hosting the event, Miss Florida and Miss Florida Teen, were wearing cute, pink Titania Golf dresses. Learning about Titania Golf at this event gave me that epiphany moment where I realized I had seen the brand before in nearly every tournament tent I’d entered to purchase sparkling souvenirs of my own. Might I add that we happened to also win the tournament, taking a team photo opp with the pageant girls because they looked that good.
Although Titania’s primary focus is on golf apparel, they have expanded their line to include head wear, accessories, resort apparel, jewelry, and even dance wear worn by the Phoenix Sun’s Dance Team. Titania Bling can be found in stores from NBA arenas to high end resorts. In the golf world, their presence has grown to exceed the normal tour circuits, even covering international events such as The Evian Championship in France and the Solheim Cup in Ireland. And why wouldn’t they! The LPGA and LET are all about promoting girls, glitz, and team spirit!
What Titania Bling advocates is the idea that a girl can be a sports fan and still be a girl- no matter the age. As Vonny pointed out “You’re never too young or too old to bling”. The evidence was in the three generation age gap of women lined up at the register, waiting to purchase the same exact rhine stoned golf hat reading “The Honda Classic”. From the spectators to the golf resort’s bartenders, Titania Golf brought a flashiness to the PGA event that was cute enough to wear home.
“Bling It On” golf girls! Titania Golf is ready to customize your apparel the way you like it! To outfit your next event, visit titaniagolf.com.