Refined and Classic
EP New York has combined the refined and classic elements of the EP Pro line with the sporty, athletic elements of EP Sports. It is a complete rebrand. Kris Wortman, VP Merchandising & Design says, “It is the re-imagining of what’s happened to the synergy of this combination, found in four offerings – Beyond Blue, Poppy Fields, Palmetto and Marbella. In each of the vignettes, we are showing the sporty elements with attention to detail. Black and White always does well and all our prints are exclusive by our designers. You won’t see them anywhere else. It is all about color, impact and attention to detail. For example, cutout trim – in the crochet mesh trim, sleeveless polo. It is in our poppy zest color.” It definitely pops along with the rest of the Poppy Fields collection!
The Beyond Blue sets sail with a nautical theme contrasting with a bay coral. The sail blue multi golf dress is darling. It has the same lines as a former dress design that I loved and I love this one too. Kudos go to Sheila, the technical designer for the integrity of the flattering design lines. It is easy to throw on and transfers gracefully from the course to clubhouse and beyond. All dresses are shipped with matching under panties.
Palmetto mixes batik blue with refreshing green wasabi, close to the Pantone color of the year while Marbella poses a pink rosa grouping. Essential polos with UV and wicking have mesh under the sleeve that blends in with 50 UV protection. Kris says that customers really look for that protection and EP NY is delivering it in sporty, classic and essential designs that seamlessly work together. “All our platforms have been reworked,” shares Kris. “From our website, to our catalog, we have incorporated all our new designs for our customers to explore and discover our newest collections.”
Kris believes that print expressions are important and well received by all sizes from 0 to 22. Attention to detail again is the emphasis in all the designs, like solids framing zippers on patterns or prints injected in back panels. EP New York is bound for a successful year.