It was a bright, bold PGA Show in Orlando as new vibrant colors and patterns made their debut for the 2014 season. It isn’t that the sport is transforming, but the gentlemen and ladies playing are. While some choose to dress reserved, golfers are no longer restricted and have the freedom to don playful fun colors to illuminate the fairways. If you like the tropical weather, pair the new Polo collection of lime greens and Hawaiian prints with Maui Jim sunglasses reminiscent of the beautiful botanical gardens. It is given that Loudmouth designs are in your face, wham bam thank you ma’am with no gray area because you either love them or hate them. After perfecting the gray area, Travis Mathew is moving to color, incorporating Cali colors in their 2014 Huntington collection like the Ambrosio polo. Dunning Golf also eludes the classy look with a luxurious performance pima cotton, Ralph Dunning created his golf polos specifically with the golf swing in mind. PUMA obtains the low-down on what will be hot with younger golfers from Lexi and Rickie so they’re always setting trends and pushing the style edge. For the ladies, Lizzie Driver is spread their wings this year with their colorful birds of a feather collection.
Maui Jim lenses enhance definition and depth perception to produce the clearest, crispest, most accurate views of the fairways and greens. Wow! Generally is the reaction to the significantly noticeable high quality lenses. Featuring a combination of three rare earth elements that produce true, vibrant colors with amazing brilliance. For golfers, sunglasses offer protection from wind, glare and UV protection that can damage eyes and skin. We recommend the HCL bronze lens the best providing an excellent contrast for the unforeseen breaks. MauiPure lens is ideal for the active lifestyle as it is the lightest weight choice for long days in the sun.
Maui Jim announced the addition of PGA Professional and Golf Hall of Fame member Ernie Els to its team of ambassadors. With 70 wins, he is one of the most prolific golf tournament winners of his generation and the global reach of his victories is almost without parallel. Therefore, it is fitting Els will wear Maui Jim’s World Cup sunglasses, among other styles. “Long before I became an ambassador for Maui Jim,” says Els, “I was a customer who bought many pairs of their great sunglasses over the last several years.” A true partnership, the coming year, Maui Jim will assist Ernie with raising funds during The Els for Autism & Golf Challenge in Florida and South Africa.
Vintage is what’s hot right now. Holoholo meaning to “walk or travel for fun,” makes for the perfect companion for walking or traveling the links. With a modern twist on a retro design, the classic looks compliments a range of facial shapes. Upcountry Maui on the slopes of Haleakala, the town of Makawao is known for its thriving arts community. The Makawao modified, rectangular frame is hip, to complement a range of facial shapes and activities. The updated aviator has proven a superior choice for as it covers the complete periphery of the eye.
All Maui Jim’s use patented PolarizedPlus2® lens technologies that eliminate 100 percent of UV rays and 99.9 percent of glare from above, below and behind each lens. Proprietary MauiGradient Lenses feature a darker coating at the top that gradually gets lighter moving down the lens. All sunglasses are treated with a clear shell anti-scratch and impact-resistant coating, so you don’t have to worry about them being ruined on the course or during your active lifestyle. Choose the best frame for your face and taste at www.mauijim.com. Mahalo!
Chase54 incorporates highly stretchable fabrics to ensure peak performance during the motion of the golf swing. State-of-the-art blends of cotton and technical fibers have a soft luxurious feel, moisture wicking properties at a price where no golf apparel brand can compare. The incredibly valuable polos include collar stays for finished look no matter how many times the shirt is worn. DryFuze Elite is made up of a unique coffee yarn and regular polyester blend, offering the fastest moisture wicking fabric on the market. The technology of the fabric rapidly pushes the sweat to the surface of the fabric, enabling it to dry quicker than an average wicking fabric. The use of coffee yarn also represses odors and protects against UV rays. Sorona, which is produced by DuPont, is made from corn and features an extremely soft hand and natural stain resistant properties. Fabrics that use Sorona are soft, strong and dry quickly, while also supporting the retention of the original shape of the garment. High Gauge Fabric is one of the lightest fabrics on the market today. It is a super fine polyester yarn mixed with 25 percent spandex, creating a light and stretchable fabric that allows a full range of motion. The quality of the production team behind Chase54 has deep roots in and strong connections to the apparel business with more than 30 years of experience and 400 million produced garments backing the brand.
Alial Fital is perfect for golfers who want a pop of color without overdoing it. The soft cotton fabric makes it versatile for on or off the course. Completely made in the U.S.A., the National Park polo encompasses all the beauty of the American landscape with a ocean blue shirt and yellow sunrise, desert rock orange, and tan sand, and aqua blue sky. Other cool polo names include West Coast Ghost gray, Rhodes Rock, Isle of Skye, A Day in Paris, and Pienza a town in Tuscany with touchstone of Renaissance urbanism.
A native New Englander Jim Renner has recently been announced as a brand ambassador, joining Bo Van Pelt. One day it hit Gibran Hamden, CEO of Alial Fital, the person purchasing the most alial fital polos was a man named Robert Van Pelt, who he didn’t realize was PGA tour professional Bo. Proving the authenticity of the quality of the brand if PGA tour players voluntarily wear it.
For golf darlings, the Oh! Darling polo is beautiful, with hot pink accents against a dark heather gray polo provides just enough hue for 18 holes. Or pair with a cardigan, jeans and heels for a night out with the girls. Another color we’re obsessed with right now is Olive like the B. Olively ¾ sleeve polo. It’s extremely versatile as it can tone down brighter colors such as magenta, electric purple, or aqua blue. www.alialfital.com
ProQuip USA based in Marblehead, MA is very enthusiastic about the product range in the 2014 Collection that made its debut at the PGA show. The offering includes state-of-the-art, quiet waterproof rain suits, stretchable Tourflex, lightweight windproofs, highly breathable, stretch, technical garments like the water repellent premium Lambswool and Merino knitwear. Amazingly, the knitwear is also machine-washable and dryer friendly, the first total easy care high quality knit of its kind. Purchase the knitwear with the Ouimet 100 logo as ProQuip is donating all profits from the sale of these sweaters and several other apparel items to the Francis Ouimet Scholarship Fund, which offers college-tuition help to young men and women who have worked at golf courses. The 100th anniversary of Francis Ouimet’s U.S. Open victory was just a few weeks ago and Peter Dalton, CEO of ProQuip, graduated from Boston College as a Ouimet scholar.
The staple piece of the collection is the Trophy Suit, designed for the 2012 European Ryder Cup Team. ProQuip has been the official supplier more times than any other manufacturer in the world and will outfit its 20th team as the Preferred Supplier to the 2014 European Ryder Cup Team at Gleneagles, Scotland.
The Sophie Ultralite is an evolution of the phenomenally popular Ultralite Tour. The award winning super soft fabric is waterproof, windproof, and lightweight. The first jacket with a detachable hood is available in four colors for ladies coral, bluebell, teal, and black.
View the entire collection at www.proquipgolfusa.com.WHAT'S YOUR REACTION?