Is the world ready for a golf dress? If it is as fashionable and comfortable as the Bette and Court designs, then yes. They are pretty A line styles in stretchy fabrics that flow with the swing. Actually, it is such a sense of freedom when swinging in a dress that men might be envious. Matching shorts are comfy and unnoticeable unless you do cartwheels. These dresses are so thrilling, you just may want do one. The key to the beauty is the solid coloring with sleek classic design insets for a slimming effect compared to some of the wild design dresses that failed previously.
Bette & Court has refocused their brand offering a more modern twist to dressing for the active woman. Designed to meet the needs of the busy, younger minded and active woman who wants easy to wear affordable clothing that performs well on the golf course, but also translates fashionably off the course. They call it “Fashletics”.
“Bette & Court’s Fall 2014 collection offers active women beautiful, sporty and modern options on and off the course,” said Bette & Court and Sport Haley President and Creative Director Cathy Blair. “While we design with the female golfer always in mind, we are pleased to be able to offer pieces that work within our customers’ complete lifestyle including equestrian sports, walking, hiking, tennis, yoga, travel and even running errands.”
Within the collection, distinct color stories feature bold colors and modern geometrics in sensible combinations. Each grouping offers a strong basic foundation of essentials and builds with fashion statements to bolder prints. Using quality, high performing fabrics that fit and flatter, this seamless collection is a reflection of Bette & Court’s evolution as a fashion forward golf apparel brand. The pieces appeal to the active woman and are stylish and full of personality.
Bette & Court’s entire collection centers around the brand’s best-selling Cool Elements top, the original sun protection mesh sleeved polo. In the Fall 2013 collection, Cool Elements debuts four new colors, for a total offering of 24 colors and eight prints. In addition to the very popular polo and partial zip pullover, the Cool Elements top is now also offered in a full zip jacket and short sleeve polo. Providing SPF 30+ sun protection, these textured tops can reduce body temperature with its cooling yarns and mesh vents under each sleeve for extra ventilation. With fabric that is lightweight, anti-microbial and moisture wicking, Cool Elements are the perfect piece for lightweight sun protection.
Other pieces of the line include the Smooth Fit pant, capri pant, short and skirt, which act similar to shape wear, but perform like active wear. The durable, pull- on pieces offer a sleek, flattering look with superior comfort and will become a favorite for 2014. Bette & Court is a division of Sport-Haley, Inc., located in Denver, CO. Sold online and at private and public golf shops throughout the world, go to www.bette-court.com to see the styles.