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  • Are Bell Bottoms Back?

    Are Bell Bottoms Back?

    Will Bell Bottoms Return It was an ugly sweater party of all places where fashion discourse turned to the revelation and wonder that bell-bottoms are back. Really? Will we all be starring in the virtual 70‘s show? Did anyone save a favorite pair just hoping they would return decades later? Thirty-somethings are currently googling for […]
  • Casual Counter Couture

    Casual Counter Couture

    Ouray Sportswear Goes Casual Pajamas on the airplane and leggings on the course are evidence of a dressing down trend, casual counter couture if you will. A young freelance writer recently spent the last day of a press trip (including lunch at a fine winery and boarding the plane home) wearing a skimpy workout top […]
  • Maggie’s Designers

    Maggie’s Designers

    Spooky Couture Golf Collection Maggie Hardy Magerko, owner of 84 Lumber and Nemacolin Woodlands Resort is focused on fun and wants to eliminate the stodginess of traditional golf. Her filmmaker son PJ asked his Brooklyn designer friends, Jackson and Alexander to help his bubbly mom look and feel good for press conferences. They began with […]
  • Apparel War: Camouflage Prints

    Apparel War: Camouflage Prints

    Camouflage Popular in Golf Fashion Print trends are contagious and competition is fierce in the apparel war. Camouflage print first arrived on the US military scene in World War I and became standard uniform in World War II. The design started with nature’s most prevalent khaki, green and tan colors in swirled prints by naturalists. […]
  • What to Wear to the US Open

    What to Wear to the US Open

    Dressing for the 2017 US Open Competition is going to be hot at Erin Hills in the Kettle Moraine region of Wisconsin and so is the weather so what do you wear? Shorts or very lightweight pants for men and shorts, skorts or dresses for the gals. Go with light colors so as not to […]


  • Stephanie Carter | Founder and CEO of Wallaroo Hat Company

    Stephanie Carter | Founder and CEO of Wallaroo Hat Company

    BACKGROUNDER In April 1999, a desire to bring the coveted Australian secret to maintaining beautiful, healthy skin stateside, led Stephanie Carter to launch the Boulder, Colorado-based Wallaroo Hat Company. Each year, Carter collaborates with a design team to create a line of stylish crushable, washable, wide-brimmed, UPF 50+ fabric hats available in ultra-fashionable and colorful […]
  • Meet the Founders of Hedge Apparel

    Meet the Founders of Hedge Apparel

    Founders of Hedge Meagan Ouderkirk and Antonia DiPaolo have created a more conservative, but modern golf clothing collection. Based out of New York, these ladies have created a line of clothes that are born out of the desire to look lovely on the course and elegant the rest of the day. Can you tell me […]
  • Clare Hare | President of “Clare Hare Darien”

    Clare Hare | President of “Clare Hare Darien”

    BACKGROUNDER Started and still manages her own company, “Clare Hare Darien” — for the past 15 years — focusing on the design and manufacturing of golf & resort wear. Performs consulting work focused on strategy and marketing for for-profit and non-profit companies at McKinsey & Co. Graduated with an MBA in Finance from the University […]
  • Anne Broholm | CEO | AHEAD

    Anne Broholm | CEO | AHEAD

    ANNE BROHOLM CEO of AHEAD, LLC BACKGROUNDER — Anne Broholm is the CEO of AHEAD, LLC, a Massachusetts based headwear and apparel company providing merchandise to green grass golf shops, resorts, and professional golf tournaments nationwide. The company is also active in the corporate and collegiate markets. Broholm came to AHEAD with over 25 years of […]
  • Steve DeWalle | National Sales Manager | JT Spencer

    Steve DeWalle | National Sales Manager | JT Spencer

     Backgrounder —  Although around golf his entire life, Steve DeWalle never imagined himself in the golf business. Having earned a Bachelors degree in Sociology from Virginia Tech there never was a specific career plan. After a couple of false starts DeWalle landed a position in the print advertising business where he remained for 17 years […]

Winning Fashion

  • French Connection

    French Connection

    The Ryder Cup is hyping us all up for a French travel connection while golf fashion and industry encounters invoke fond memories. In the beginning of my ‘90’s golf days Izod Lacoste stood out in stores as one of the few options for cute ladies’ sportswear. A decade later French LPGA pro Karine Icher came […]
  • Team U.S.A. Wins Solheim Cup in Des Moines, IA

    Team U.S.A. Wins Solheim Cup in Des Moines, IA

    Antigua Outfitted Team USA For The 2017 Solheim Cup It was all red, white and blue in West Des Moines, Iowa for the finish on this year’s Solheim Cup. In a singles session that featured tight battles across the scoreboard, Team USA won five matches in the afternoon and kept the Solheim Cup on U.S. […]
  • Sandal Sense

    Sandal Sense

    Sandles for the Summer Summer time signals freedom for our toes, walking barefoot in the grass while sipping lemonade. On the fairway that lemonade might merge with pale ale for a refreshing shandy and our toes can breathe freely in golf sandals. A company called Bite started the golf sandal trend in the late 90s. […]
  • Wesley Bryan Is The PGA Tour’s New Fashionista

    Wesley Bryan Is The PGA Tour’s New Fashionista

    Wesley’s 1st PGA Tour Win at RBC Heritage Wesley Bryan is one of the most exciting young guys on tour. While he flies up the Fed Ex Cup point list, he is flying up the list of best dressed golfers on tour. Bryan, a Callaway golfer, is always dressed to the nines and we saw […]
  • What Do The LPGA Pros Wear For Shoes?

    What Do The LPGA Pros Wear For Shoes?

    LPGA Pros Look For Performance, Comfort, Style And Stability Who knows better about performance golf shoes for ladies than LPGA pros? Nobody walks and swings more on the course than they do. Comfort and stability are first priority but fashionable flash is increasingly important. During the Symetra Tour Pro Am partner Caroline Westrup said, “Fashion […]
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